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veles

// Work

Software that earns its keep.

Real products in production. Internal tools we use daily. The architecture to build either for you.

Veles is a Belgrade-based AI agency. We build production software for clients who need more than a demo, and we ship the same caliber of tooling for ourselves. Every product on this page either runs in production today or is in active build by our team.

9 products in production or active build
5 verticals served
Active deployments across the EU and Canada

// Featured

Software shipped for real businesses.

Two recent client engagements. Both running in production.

// Featured · AI Commerce Stack

Live in production

Mobilni Market

AI handles every conversation. The owner approves every batch.

A Serbian B2B mobile-parts wholesaler needed more than a chatbot. We built the full revenue loop, inventory aging to outreach to two-way conversation to order pipeline, with exactly one human-in-the-loop approval gate.

  • AI Commerce Stack
  • WhatsApp Sales Agent
  • Inventory Automation
  • B2B Wholesale
  • Serbian Client

Mobilni Market is a Serbian B2B mobile-parts wholesaler running hundreds of SKUs, dozens of recurring customers, and a daily WhatsApp queue that had outgrown manual reply. Off-the-shelf chatbot tools could only solve the inbound side, badly. The actual bottleneck was the entire revenue loop, end-to-end.

We built the loop as one connected pipeline. Every morning, an AI scan flags stock that has aged past 3 months and queues it for the owner. He approves which stale items to push (the only human decision in the daily loop). The approved batch goes out to every customer on WhatsApp, in free-form natural language, in Serbian (or English, German, or any locale the underlying AI supports), referencing real product details.

Customers reply naturally. The AI handles all of it: searches the catalog, checks stock, creates the order, cancels, references the customer's history, returns product images, answers business questions. Confirmed orders land in the owner's mobile app. He packs, ships, marks them sent. The status round-trips back to the customer.

December 2025 trial period: 5,413 customer messages routed, 1,230 AI tool invocations across 6 tools, 42 orders processed end-to-end, 20 low-stock alerts auto-triggered, ~45 hours of manual reply work avoided every week. Infrastructure cost: around $15 per month.

// Featured · Recruitment OS

Live in production

People Up

Sourced, scored, screened by AI. Closed by humans.

A multi-region HR firm needed one workstation that could source candidates, research them with live AI, score profiles, run mock interviews, and prep every recruiter call. We built it. Live in production at peopleup.llc.

  • Recruitment OS
  • AI Research Engine
  • AI Mock Interview
  • Multi-Region (EU + Canada)
  • Custom Desktop App

People Up, an HR recruitment firm placing talent across the EU and Canada, was running operations across five separate tools: scraping platforms, research subscriptions, CRMs, email clients, mock-interview services. Every recruiter juggled tabs all day.

We replaced the stack with one workstation. AI sources candidates and companies from professional networks and business directories. A real-time research engine enriches every profile, scores it against the firm's ICP, and matches candidates to open roles. CV scanning extracts skills automatically. AI mock interviews pre-screen candidates before any human time gets booked. Recruiters open each candidate to find identified gaps, verified strengths, and suggested questions ready for the call.

Built as a desktop-grade workstation with encrypted local storage and a shared cloud database. Live in production. https://peopleup.llc

// Featured · AI Booking System

Currently in beta

Kacimbas Autostyling

AI handles the DMs. The owner handles the relationships.

Belgrade's most-followed auto-styling brand was drowning in Instagram DMs. We built a custom mobile system that handles routine bookings automatically, and lets the owner take over any conversation with one tap.

  • AI Booking System
  • Instagram Automation
  • Multi-Worker Scheduling
  • Belgrade Client

Kacimbas Autostyling runs one of Belgrade's most-followed automotive Instagram accounts, with 100,000+ followers and a DM volume the owner couldn't keep up with alone. Generic chatbots felt impersonal. Manual replies meant missed bookings.

We designed a custom mobile system around one principle: AI handles the routine, the owner handles the relationships. The app routes Instagram conversations through a dozen specialized AI agents (booking, cancellations, vehicle inquiries, pricing) in fluent Serbian. A multi-worker calendar coordinates appointments across the team. Customer profiles remember every car serviced, so the AI greets returning clients by name and vehicle.

The critical feature: a "Take Over" button on every conversation. One tap, and the owner is back in the chat. One more tap returns it to the AI.

// Shipping next

What's shipping next.

Projects in active development that show where we are investing our craft.

Productized Engineering

Live in production

ReachForge

Production AI agents, MVPs, and outbound infra. Fixed price, shipped.

We productized the way we build. Three fixed-price tiers cover everything from a 5-day audit to a 90-day part-time CTO engagement. Code lands in your repo, on your infra. Live with 100,000+ verified leads shipped on the stack.

  • Productized Consulting
  • AI Agents
  • Outbound Infrastructure
  • Fixed Price
  • GDPR Aware

ReachForge is the engineering shop side of Veles, productized. Three tiers. Fixed prices. Shipped code, not slide decks.

The Audit tier is a 5-day deep review of outbound, AI tooling, and web stack, ending in a written report, a recorded walkthrough call, and a tactical 30/60/90-day roadmap. Audit clients see a typical $200 to $2,000 per month in vendor and tool cost rationalization in the report alone.

The Sprint tier is one production build in 14 days, fixed price. A custom AI agent, a full-stack MVP, an outbound pipeline, or a Zapier-replacement automation. Daily Loom updates. Code lands in your repo. 30 days of post-launch support included.

The Partnership tier is a 90-day part-time CTO engagement. Multi-project capacity, ongoing sprints, architecture decisions, code review, weekly sync, 4-hour Slack response on Belgrade time. $5,000 a month, cancel anytime, no single-deliverable scope.

ReachForge also ships a separate $1,080 cold-email infrastructure setup. Two outbound mirror domains, properly configured DNS authentication, 5 to 15 warm-up-ramped inboxes, two-way reply detection, a timezone-aware send scheduler, mailbox health monitoring, structured logs, and a Loom walkthrough so your team can run it.

Live, in production, GDPR-aware, EU-operated. 100,000+ verified leads shipped on the stack to date. One operator. No ticket queue. Your domains, your DNS, your secrets stay yours.

WhatsApp Operations

Internal tool

Wazzup Hub

Multi-account WhatsApp, built like real software.

Most tools for WhatsApp business messaging are scrappy browser extensions or web dashboards. We built a real Windows desktop application: multi-account connections, scheduled outreach campaigns, message templates, contact intelligence, encrypted local storage. Designed for outreach teams that live in WhatsApp.

  • WhatsApp Operations
  • Multi-Account
  • Scheduled Outreach
  • Encrypted Local Storage
  • Windows Desktop

Most tools for WhatsApp business messaging are scrappy browser extensions or web dashboards that break under real volume. We built something different.

Wazzup Hub is a Windows desktop application designed for outreach teams that actually live in WhatsApp. Multi-account connections let a sales team manage several lines from one workstation. Scheduled outreach campaigns send templated messages to your contact list at a pace that respects platform limits, with built-in rate limiting that protects account standing. Message templates with variable placeholders make personalization scale without copy-paste. Contact management with tags and custom fields keeps the address book sane.

All conversation data lives in an encrypted local database, never on a third-party server. Built originally as an internal Veles tool for our own outreach operations.

We can commission a custom build of Wazzup Hub for any client who needs their own version, configured for their team, their workflow, and their use case.

Job Marketplace

Currently in build

People App

Swipe-style discovery. Enterprise-grade backend.

We're building People App, a candidate-first job platform with swipe-style discovery for job seekers and multi-tenant portals for hiring companies. Designed for the EU, Asia, and Canada. Enterprise-grade infrastructure, multi-language from day one.

  • Job Marketplace
  • Multi-Tenant SaaS
  • AI-Curated Discovery
  • Global Launch
  • Currently Building

We're building People App from scratch.

Most job platforms are built for one geography or one workflow. We are building a global candidate marketplace from day one: a candidate-first PWA launching to the EU, Asia, and Canada, with multi-tenant portals so any hiring company can run their own pipeline without seeing anyone else.

Candidates get a swipe-style curated discovery feed alongside open browse. Companies register on a self-service basis with corporate-email validation, post jobs through admin moderation, and pay only for what they need (visibility boosts or candidate-match access), not subscription tiers.

Enterprise-grade infrastructure: GDPR compliance, multi-language from day one, PWA distribution plus Google Play at launch. Currently in active build by the Veles team.

Why we mention it: this is what we are shipping ourselves. The same depth we put into client work, applied to our own product.

// Workstation

The Veles workstation.

Internal tools we use daily. We will build a custom version for any client who needs their own.

Lead Automation

Internal tool

Lead Sender Pro

Watches your sheets. Routes your leads. Never sleeps.

Lead Sender Pro watches your Google Sheets around the clock, dedupes incoming leads against your full campaign history, routes them straight to your CRM in real time, and pings Telegram when something needs attention. Setup takes 2 minutes, not 15.

Setup: 15 minutes → 2 minutes

Automation: 24/7, multi-sheet, with phone-based dedup

  • Lead Automation
  • Spreadsheet Integration
  • 24/7 Operations
  • Telegram Alerts
  • Custom Builds Available

Custom builds available for clients.

Email Operations

Internal tool

MassMailing

Campaigns out. Replies in. Same workstation.

MassMailing combines a full email inbox with campaign creation in one workstation. Send personalized outreach to your contact list, get a Telegram ping the moment a reply lands, and handle every conversation in the same app.

  • Inbox
  • Campaigns
  • Personalization
  • Telegram Reply Alerts
  • Email Operations
  • Inbox + Campaigns
  • Telegram Alerts
  • Personalization
  • Custom Builds Available

Custom builds available for clients.

Quietly in build: a multi-tenant AI SaaS that brings serious tooling to a major social platform. Specifics at launch, not before.

Want one of these built for your business?

Tell us about your operations problem. We'll come back with a real plan, not a sales deck.

book a 30-min audit

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